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Speaking

SPEAKING TOPICS

Founder Story: From the Laundry Room to the Boardroom

In this keynote, I take you through my founder story — from starting The Laundry Lady as a side hustle to creating a national, award-winning brand. This personal narrative touches on the triumphs and challenges of building a business from scratch as a single mum, with limited resources but limitless determination. Audiences will walk away inspired by a business journey that’s changing lives.

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Pitch Perfect: Putting your best foot forward and other Sharky tales

I didn’t just walk into Shark Tank Australia — I walked out as one of the most memorable and successful pitches of the season. In this session, I will break down the process of preparing the perfect pitch for TV, including the mental preparation, crafting a compelling narrative, and how to stand out to potential investors on such a large platform. This talk offers a behind-the-scenes look at the high-stakes world of business pitches and the key ingredients for making a lasting impression.

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Building a Contractor-Based Business Model: Creating Flexibility and Growth at Scale

I've successfully built The Laundry Lady with a team of over 300 contractors across Australia and New Zealand, proving the power of a contractor-based business model. In this session, i will break down how to create, manage, and scale a business using independent contractors. I’ll cover the benefits of this model, including cost efficiency and flexibility for both the business and its workers, as well as the challenges and strategies for maintaining quality, culture, and consistency across a dispersed workforce. This talk is ideal for entrepreneurs and business leaders looking to tap into the gig economy while building sustainable growth.

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Digital Transformation: Leveraging Digital Platforms to Drive Business Growth

The future of business lies in digital transformation, and we're at the forefront of digital platforms to scale operations. Through my custom-built platform, TimeBoss, and other technologies, I've automated key processes that drive efficiency and profitability across her enterprise. As part of this topic, I will discuss the role of technology in modernising service businesses, how to implement digital solutions that enhance customer experience, and the future of tech-driven growth.

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Balancing Business and Motherhood: How to Build a Successful Company While Raising a Family

In this session, I’ll share my personal journey of growing The Laundry Lady from a solo operation into a national brand, all while navigating the challenges of being a single mum. From managing school pick-ups to scaling a business during COVID, I’ll offer practical advice on balancing the demands of family life with the relentless pace of entrepreneurship. I’ll cover strategies for time management, overcoming setbacks, and how being a mum has given me a unique perspective on leadership and innovation.

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Essential Waves

Susan Toft

Connect with me:

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Copyright 2024: Toft Enterprises Pty Ltd 

Sunshine Coast, QLD

Australia

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