Empowering People and Industries with Technology-Driven Solutions: From Laundry Services to Scalable Success
Susan Toft: CEO, Innovator, and Entrepreneur Empowering Women and Shaping the Future of Work
ABOUT
I’m Susan Toft, the CEO and Founder of The Laundry Lady, the world’s first online marketplace for laundry services. We connect busy individuals and businesses with a network of work-from-home contractors.
I’m also the creator and CEO of TimeBoss, an AI-driven platform that powers The Laundry Lady’s operations and provides scalable solutions across industries like aged care, cleaning services, and pet grooming.
With over 25 years of experience in international marketing, project management, and business development, I’ve held key roles at Austrade and PADI Asia Pacific, driving business growth across global markets. My passion for startups and supporting emerging entrepreneurs has made me a sought-after speaker at business events. I recently broke records on Shark Tank Australia and debuted at #44 on the AFR Fast Starters List.
Based on the Sunshine Coast, Queensland, I’m available for speaking engagements, media appearances, and podcasts.
SPEAKING
From transforming the humble chore of laundry into a thriving business that empowers hundreds of women and men, to making waves on hit reality TV show Shark Tank Australia and landing a spot on the AFR Fast Starters List, my journey combines resilience, innovation, and leadership.
With over 25 years’ experience in international marketing and business development, I’ve worked in roles at Austrade and PADI Asia Pacific, navigating international markets and leading growth worldwide.
I’m passionate about connecting people by leveraging technology and AI-driven advancements and created TimeBoss - an online marketplace and enterprise planning resource system to power Laundry Lady and other people-focused businesses.
“It was an absolute pleasure to have Susan Toft speak at Xerocon Brisbane.
We had the opportunity to work with Susan on two speaking appearances, and she was a dream to collaborate with. From our initial contact through to her time on stage, Susan was incredibly professional, organised, and engaging.
Susan shared her inspiring story of starting and growing The Laundry Lady, including the lessons she learned along the way. She reflected on a wide range of experiences that resonated with our audience of accountants, bookkeepers, and small business owners.
Susan is a shining example of an Australian small business success story, and her willingness to share the insights and strategies that made her so successful was invaluable."
David Ogle, Xero, Communications Director
Award-winning founder and businesses
PODCASTS
Over the years, I’ve had the privilege of sharing my business journey and insights as a woman founder and mumpreneur on various national stages. From innovation to leadership, I’ve spoken at events like River Rival at Something Tech Brisbane, Forward Fest on the Sunshine Coast, and Tropical Innovation Fest in Cairns, where I discussed the impact of digital transformation and a contractor-based model in scaling my business.
I love sharing my story and practical strategies for success, and I’m always open to new podcasting opportunities. If you’re looking for a fresh perspective on entrepreneurship, business growth, or balancing life as a mumpreneur, I’d love to chat!
All Videos
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